book

I am the author of a management book titled: Le Journal de BJ au bureau. The book has been published in France by Maxima, in 2004.

Le Journal de BJ au bureau is a "Bridget Jones Diary of business".

It aims to teach high end management and business to non insiders, young professional and middle managers, in the most didactic and funny ways as possible.
Benoît Jobert is a young candid man who begin his work life. He meets thirty excellent professionals (managers, colleagues, consultants, suppliers...) and talk with them at the coffee machine, in his office, at lunch, in meetings, in the airplane, in the taxi...on different management and business issues. In the night, Benoît writes his diary relating what he heard, understood, learnt on management and business.

The book is organized in three parts:

The first part is business management oriented. It explains what a company is, how fast its environment evolves and how organizations try to adapt themselves in such a context.

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IThe second part is "how to" oriented. It covers know how issues and tells how to do things in practical ways : how to build a business plan, how to write a marketing plan, how to manage a P&L, how to do a job desc, how to delegate to colleagues... covering the main functions of a company. It is based on the author’s personal professional experience matched with tools.

The third part is "personal development" oriented and focus on attitude and behaviors, interpersonal communication, psychology at work, values, mindset...

To buy the book on Amazon.fr, click here.

The book has been translated in Chinese for a publication in Hong Kong, Taiwan and Singapore by a first Chinese publishing house.

Le Journal de BJ au bureau appears as one of the bestselling books from France in China on The Beijing International Rights Agency.

To buy the book in Chinese click here or here.

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The book has been translated a second time in Chinese, by a second publisher, for a distribution in continental China.

The book equally has been launched in Korea, after a translation in Korean.

To buy the book in Korean on Alladin click here.

More on the book clicking here.

I have written my second book in English. It has been published in US. To buy the book on amazon.com, click here.

Here is how the idea of the book came to me. I was journeying in India, in Benares, sit in front of the Ganga. When I realized the following thing.

Looking at the history of world, violence principle emerges as a key driver.

It's all the same in the economic world : companies run to win market shares, employees jockey to gain better position, CEO struggle to convince Wall Street that their strategic orientations are the best and so on.

But a closer look at the history of world reveals three exceptional men who have been involved in immense battles and have been winning amazing victories using non-violence principle.

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Buddha succeed in the spiritual era at a planetary level. He invented an alternative religion, softer than the existing religions of his time, because he considered its too hard for people. Twenty five centuries later, half the people on earth are declaring themselves Buddhists. Non Violence Principle is inherent to Buddhism from the religion itself to the way people came to it.

Gandhi succeed in the political sphere on a continental scale. He gave battle to English colonialism in the 20th century. He obtained independence of India following Non Violence Principle in the way he politically struggled against his opponents.

Rickson Gracie succeed in sports at martial arts level. He demonstrated the superiority of his martial art: Gracie jiu jitsu, versus any other martial arts, with an historic undefeated record of 450 fights between two men. Non Violence Principle is part of his martial art and is the way he followed to defeat all his opponents.

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The purpose of the book is to draw the lesson from those three exceptional men and to establish Non Violence Principle as key success factor for tomorrow’s management.

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To buy the book on amazon.com, click here.

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To discover the web site dedicated on the book, visit: www.managingsoftly.com.

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To discover twelve reasons to read Managing Softly, click here.

 

 

 

The title of my third book is Mode & Internet: Le marketing épinglé.

 

This book is the first one dedicated to the encounter of fashion with Internet. Mode & Internet shows why the classical marketing must be reinvented because of Internet emergence.

 

Fashion brands' strategic issues are studied to the light of new thinking and through the prism of web incessant legion of evolutions.

 

Potential changes of Fashion industry, of Internet future and of marketing field are anticipated and proposed.

 

The new ideas nourishing the reading of this book, are going beyond fashion industry and are addressing new issues faced by for most part of brands.

 

This book is a must read for those working in luxury, fashion, marketing and brand image fields.

 

To visit the book's web site, click on www.mode-et-internet.com.

 

To buy the book, click here.

 

 

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