I am equally a consultant for brands. My missions’ scope includes Fashion, Internet, Retail and Marketing. Just a tip: remember it as F.I.R.M, standing for Fashion, Internet, Retail, Marketing.

 

References: Cerruti, Institut Français de la Mode, Tissu Premier, Fédération de La Maille, La Lingerie Française, Nomination, MixCommerce, Rugby Division, IEIF, Sales Factory, Jesuisunique.fr, Bayle Flight Design, Alpha Sight, Bain & Company, Siller AG, Salezeo, FrenchWeb...

 

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Let me explain to you three consulting missions I authored.

 

My clients provided to me their agreement to display what I made for them, as business cases.

 

Anyway, I do ask you to not distribute its outside your company.

 

 

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The first example relates to a luxury brand I was discussing with, at this time.

The deliverables aimed to convince them to work with me as a consultant.

This first document includes a brand platform first draft, target customers’ portraits, a stylistic analysis and a first marketing-mix proposition.

It should help you figure out how I can support a brand as independent consultant.

To view the document, click-on: Download Mission N°1

 

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In the context of a professional fashion trade show named Tissu Premier, occurring in France, La Fédération was managing a think tank dedicated to innovation in fabric industry.

Four topics were designed, fanned out as petals of a lotus, to propose workshops, seminars…

The scope of this mission of copywriter was to write the sentences, which will appear on the walls of the think tank’s space.

I propose to them an editorial angle: “Tell about innovation, avoiding scientific wording and favouring humanist topics”. Universal, humanist or in the air topics were identified. Creative copies were developed.

To view the document, click-on: Download Mission N°2

  

 

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The third mission occurred when a start up, launching a Web 2.0 magazine, dedicated to cosmetics, was initiating its financial first round.

The purpose of my job was to propose a strategy to increase the traffic on the web site using the traditional levers of Web 1.0, synergising with Web 2.0 new challenge.

The document you are on the verge to download provides the recommendation regarding the strategy and only partially reveals the traffic forecast for confidentiality reasons.

To download the document, click-on: Download Mission N°3

  

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